If you have a business, one of your most fundamental requirements is the ability to identify and deal with ‘minor’ but potentially very profitable opportunities. This is not as easy as it sounds though. In order to do this you will need to be able to research and analyze various opportunities. This involves writing down a list of the options, working out how much you are willing to spend on each one, comparing them to your current spending habits and of course, optimising them against your other business needs. So what are some of the things that you should be looking for when you are assessing whether a particular opportunity is worthwhile?

The first thing that you should look at is whether the potential small business opportunities are suitable with your current business model. In order to determine whether the opportunities that are being highlighted are going to fit in with your business model, you will need to take into account a number of factors. These include: are you looking to increase your profits? Are you trying to reduce costs?Is the product or service you are looking at something that is going to be easily integrated into your existing business model?

Another important factor to consider is whether the opportunities being highlighted are in fact suitable software applications that are available to the average business owner. There is a huge range in the prices of these software applications, sometimes they can be so expensive that only large businesses with lots of cash to spend will be able to afford them. So do you really need the application in the first place? Or are you just paying for the name? Remember that some of the most suitable software applications are also free.

When you have looked at the potential software applications, it is time to analyse the company who is offering the free software. Are they a reputable company or a fly-by-night outfit? Are they a big brand name or a smaller local business? You should only buy from established companies who have a good reputation for quality products and services. You should never pay for an application that does not work.

Some of these applications will have the hidden costs that you may not be aware of. For example, the website builder that is included with some applications may not be free. The website will cost you money and there could be a monthly charge for maintenance. This is not something you need to pay for, unless of course you are comfortable with the idea of your website becoming dependent on someone else’s efforts. If this is the case you may want to check out other options.

It is possible that you can buy suitable software applications, but what if you do not know what the price range of the software is? The prices of software vary considerably from product to product and sometimes it is not worth buying the latest and best. You may have to look at older software that has been around for a few years and is still reasonably cheap. Just make sure that it is compatible with your operating system before you download it.

Many companies are prepared to offer free software, but they may have conditions attached. For example, they may insist on you agreeing to their terms and conditions before downloading the software or they may restrict the number of computers you can use the software on. You need to understand the license agreement and all the terms and conditions of the program before you download any applications.

If you cannot afford the latest, most up to date and best applications then you may need to go with more affordable software. It is vital that you spend time researching suitable software options and their price ranges before you start purchasing business software. Do not rush into buying a more expensive software program without doing proper research into its suitability for your particular business.